9 useful tips on app analytics setup

The majority of modern analytical systems work on the basis of events. An event is any user action in an app fixed by an analytical system. Analysts usually choose the following events:

  • user registration or the first visit
  • app entry
  • payment (virtual or real)

The three events are enough to calculate user retention metrics, activity and monetization, i.e. to answer 80% of analytics questions. But is it enough?

Vasiliy Sabirov answers the burning question in his article. Continue reading “9 useful tips on app analytics setup”

Growth hacks easy to implement

Tom Morkes has written an article for all those who want to increase leads, sales and revenue steadily and firmly.

What’s growth hacking and why do you need it?

A term “Growth hacking” was coined by Sean Ellis in 2010. It means a skill set somewhere in between marketer and engineer, a person who can imagine creative ways to increase and grow business and who have technical

As for a growth hacker, it’s a person who can find opportunities and use them to grow a business (increasing leads, sales, revenue and so on). And a growth hack is a method, process or technique for making the growth happen.

Tom Morkes offers 10 easy but extremely useful growth hacks that can be implemented in 1 hour. Continue reading “Growth hacks easy to implement”

16 startup metric to have a closer look at

Jeff Jordan, Anu Hariharan, Frank Chen, and Preethi Kasireddy consider themselves very lucky to have an opportunity to meet thousands of entrepreneurs every year. Thus, they see various metrics that display health of companies. But there are cases when metrics don’t really display the state of business or people use various interpretations of one and the same metric.

So, the authors have compiled a list of common metrics and the ones that are easy to confuse. It’s true that “good metrics aren’t about raising money from VCs — they’re about running the business in a way where founders know how and why certain things are working (or not) … and can address or adjust accordingly.” Continue reading “16 startup metric to have a closer look at”

31 landing pages that will take your breath away

 

It can be quite difficult to create a high-converting landing page. Jacob McMillen assures that he won’t give the “perfect landing page” tip as there’s plenty of contradicting info and concepts and there are a great many of nice landing pages with a high conversion that are totally different.

So, in this article Jacob has compiled 31 examples of outstanding landing pages that are worth seeing. He also describes the reasons why they are brilliant and provides resources and tools which will help you to achieve the same level of success. Continue reading “31 landing pages that will take your breath away”

What to write in a company blog: a detailed guide on 15 post types

Neil Patel, KISSmetrics founder and a creator of Amazon, NBC, GM, HP marketing strategies, gives valuable tips on how to tell about company products and services in various formats. He also explains which content increases sales, how to make it and what peculiarities they have. Continue reading “What to write in a company blog: a detailed guide on 15 post types”

Manager and his time: who has a monkey on shoulders?

It seems like the burden of tasks being done by employees lies on a manager’s shoulders in the end. We’ll tell you how to get rid of this burden.

This article was initially published in Harvard Business Review in November-December 1974 and since then it’s one of the 2 most often republished articles of the magazine.

In order to republish in “Classic” section, Harvard Business Review has trusted Stephen Covey with writing a comment to it. Why in many cases managers lack time while their subordinates don’t have enough work? The article describes the importance of time-management and how to divide it among managers, directors, colleagues, and subordinates. Continue reading “Manager and his time: who has a monkey on shoulders?”

How to use “Suggested Search Hack” and get organic visitors by mapping content to the sales funnel

It’s a widespread situation when businesses that have blogs getting traffic don’t generate a ton of revenue. People are fully concentrated on creating of such a content which will get plenty of traffic. But, unfortunately, the majority of them don’t map their content strategy to buyers’ search intents at various stages in the sales funnel.

Benji Hyam asks you a question: “You want $10k monthly deal sizes for your agency and you’re currently getting leads from companies who can barely afford $1k a month? Or even worse, the prospects you’re getting don’t have revenue. Or you run marketing for a SaaS company and you’re driving a lot of great traffic to your blog, but your traffic doesn’t convert to free trials, or your other funnel goals?

He suggests creating such a content that will strategically bring leads in at various stages of your sales funnel. Benji Hyam will tell you how they managed to grow their search traffic to more than 12k visitors per month during 6 months at ThinkApps and share the strategy they used to match various stages of the sales funnel (top level awareness, mid-funnel, and low funnel opportunities). Continue reading “How to use “Suggested Search Hack” and get organic visitors by mapping content to the sales funnel”

8 psychological laws to enhance your sales

There’s one key to a great marketing: understanding. It’s an essential point as understanding your clients will help you to create a cool product and choose the best way to present it. If you experience difficulties in sales, it’s high time to find out how your clients think. It’s called psychology. Marketing and psychology are different fields but yet closely connected. And in this article Neil Patel will prove it to you. Here you’ll find 8 psychological principles which you can use for your business. Continue reading “8 psychological laws to enhance your sales”