The majority of modern analytical systems work on the basis of events. An event is any user action in an app fixed by an analytical system. Analysts usually choose the following events:
- user registration or the first visit
- app entry
- payment (virtual or real)
The three events are enough to calculate user retention metrics, activity and monetization, i.e. to answer 80% of analytics questions. But is it enough?
Vasiliy Sabirov answers the burning question in his article. Continue reading “9 useful tips on app analytics setup”