Pirate metrics: how to create an email campaign on Dave McClure’s AARRR principle

This article is about a development of trigger emails which will help your clients to go through a sales funnel and become satisfied, interested and paying users.

The letters you’re sending now may not affect conversion. And this article will help you to change the situation. The following plan was inspired by Dave McClure’s model “AARRR: metrics for pirates”. It’s an awesome conceptual scheme which is easy to use. Continue reading “Pirate metrics: how to create an email campaign on Dave McClure’s AARRR principle”

How to ask for access correctly?

Brenden Mulligan, the author of the article, is one of LaunchKit creators, a tool set for iOS developers. He also works on a mobile and web-app Cluster which allows to create personal networks on the basis of common interests and experience. Also, Brenden is the author of ArtistData and OneSheet projects.

Cluster has become my first mobile native app. Working on it, I’ve realized that I’ve learned so many things including those not concerning web. When you create a web-app, you only create a page for visitors. But when you develop a native app, you not only offer people to download something, but also ask them to give you access to their location and personal data. And these are very different relationships. Continue reading “How to ask for access correctly?”

How to calculate and increase customer lifetime value

It’s not true that to acquire a customer costs 5-7x more than to keep one. Tommy Walker writes about it because many entrepreneurs reallocate budgets basing on soundbite statistics and end up with a disaster. It’s highly important to analyze your data to establish viable benchmarks and goals.

Walker describes various metrics associated with customer lifetime value and explores how this knowledge can be used to make data driven decisions. Continue reading “How to calculate and increase customer lifetime value”