Pirate metrics: how to create an email campaign on Dave McClure’s AARRR principle

This article is about a development of trigger emails which will help your clients to go through a sales funnel and become satisfied, interested and paying users.

The letters you’re sending now may not affect conversion. And this article will help you to change the situation. The following plan was inspired by Dave McClure’s model “AARRR: metrics for pirates”. It’s an awesome conceptual scheme which is easy to use. Continue reading “Pirate metrics: how to create an email campaign on Dave McClure’s AARRR principle”

How to ask for access correctly?

Brenden Mulligan, the author of the article, is one of LaunchKit creators, a tool set for iOS developers. He also works on a mobile and web-app Cluster which allows to create personal networks on the basis of common interests and experience. Also, Brenden is the author of ArtistData and OneSheet projects.

Cluster has become my first mobile native app. Working on it, I’ve realized that I’ve learned so many things including those not concerning web. When you create a web-app, you only create a page for visitors. But when you develop a native app, you not only offer people to download something, but also ask them to give you access to their location and personal data. And these are very different relationships. Continue reading “How to ask for access correctly?”

How to calculate and increase customer lifetime value

It’s not true that to acquire a customer costs 5-7x more than to keep one. Tommy Walker writes about it because many entrepreneurs reallocate budgets basing on soundbite statistics and end up with a disaster. It’s highly important to analyze your data to establish viable benchmarks and goals.

Walker describes various metrics associated with customer lifetime value and explores how this knowledge can be used to make data driven decisions. Continue reading “How to calculate and increase customer lifetime value”

The psychology of pricing: a gigantic list of strategies

In order to succeed in nowadays competitive market it’s necessary to use smart pricing strategies when selling products or services.

Today we offer you an article on behavioral economics that will help you to see a clear picture of how to set prices right. Nick Kolenda has compiled a huge list of pricing strategies. It’s an absolute must-read. The article is divided into 4 parts, each containing different strategies and tactics you can apply straightaway. Continue reading “The psychology of pricing: a gigantic list of strategies”

SaaS Bible

Here’s an article by David Skok which explains the key metrics essential for understanding and optimization of SaaS business.

As SaaS business is more complicated than any traditional business, metrics for traditional business can’t capture the main factors that drive SaaS performance.

David Skok will help you to answer the questions:

  • Is my business financially viable?
  • What is working well, and what needs to be improved?
  • What levers should management focus on to drive the business?
  • Should the CEO hit the accelerator, or the brakes?
  • What is the impact on cash and profit/loss of hitting the accelerator?

Continue reading “SaaS Bible”

How to get media coverage for your startup: a complete guide

There’s always a moment when people start to think about how to best get press for their startup. Leo Widrich, co-founder of Buffer, shares his experience in the form of an ultimate guide. Buffer was featured by Mashable 6 times and also articles about it appeared in TechCrunch, The Next Web, ReadWriteWeb, GigaOm, LifeHacker, VentureBeat, Inc. Magazine, etc. So now you judge for yourself whether this tips work or not.

Leo Widrich points out that you should bear in mind that such results are also connected with a specific nature of Buffer – a tool for social media.

As the article contains much information, read only one point at a time, do it at once in and then proceed to another point. Continue reading “How to get media coverage for your startup: a complete guide”