How to ask for access correctly?

Brenden Mulligan, the author of the article, is one of LaunchKit creators, a tool set for iOS developers. He also works on a mobile and web-app Cluster which allows to create personal networks on the basis of common interests and experience. Also, Brenden is the author of ArtistData and OneSheet projects.

Cluster has become my first mobile native app. Working on it, I’ve realized that I’ve learned so many things including those not concerning web. When you create a web-app, you only create a page for visitors. But when you develop a native app, you not only offer people to download something, but also ask them to give you access to their location and personal data. And these are very different relationships. Continue reading “How to ask for access correctly?”

Mack Flavelle (Tapstream): it’s getting more difficult to keep users

Ann Lisina has shared an article on changes in user retention during 2014. We couldn’t but make a translation and share it with you.

As the majority of mobile app developers know it’s getting more difficult to keep users every year. Tapstream decided to check this statement. We analysed anonymous data collected by the platform on how our clients get and attract mobile users’ attention. A sharp decrease of user involvement indices in comparison with the previous year has become a surprise even for us. Continue reading “Mack Flavelle (Tapstream): it’s getting more difficult to keep users”

How much money iOS apps make per download (by category)

Generally, iOS apps bring more income than Android apps. But have you ever thought of how much iOS apps make per download?

Hugh Kimura have. He examined Store Intelligence data to get a full picture of the revenue per download for all iOS apps throughout the world.

Some of categories are pretty predictable (for example, games). But others may earn more money than you could think. This information is highly important if you’re going to create an app: the data will be very helpful in choosing an app category. Continue reading “How much money iOS apps make per download (by category)”

How does mobile marketing work and how to use Big Data efficiently?

SEOnews editorial staff and SEO Study company have carried out a free webinar from a “Webinar with a World Guru” series.

Çağlar İçer, business intelligence analyst at Insider, made a speech on “Mobile Marketing and Big Data trends” which offers cloud tools and services for conversion optimization and change using a technology meant for online visitors.

The speaker covered the following questions:

  • How to use Big Data efficiently?
  • How to develop a mobile app?
  • What tendencies are popular in mobile marketing now?

Continue reading “How does mobile marketing work and how to use Big Data efficiently?”