The best days to launch or promote your iOS app – by category (Q1 2015)

Many people have the following question: What is the best day to launch or promote an app? Hugh Kimura says there’s no definite answer, so we need to consider every category separately. Their Data Science team has carried out an investigation of all the primary iOS categories in order to understand which days are more successful considering downloads and revenue.

It’s essential to understand revenue tendencies because you need to know when to launch in-app purchase promotions. Continue reading “The best days to launch or promote your iOS app – by category (Q1 2015)”

Ideal Customer Profile framework

It’s a must to have a clear definition of your Ideal Customer.

ICP (Ideal Customer Profile) is what defines everything in a SaaS product you build. It concerns functionality, features and even words and emotions you use.

It’s not true that making an Ideal Customer Profile limits you. No. You actually choose your customers, people you want to deal with. But actually, it’s users who choose you in the end.

There are many methods to create an Ideal Customer Profile but Lincoln Murphy has created a framework of his on and wants to share it with you. Continue reading “Ideal Customer Profile framework”

Mobile app promotion №32. Main efficiency metrics of mobile advertisements

Audience analytics is needed for correcting an advertising campaign and an app itself so you could get maximum income from your product in any conditions (even changing ones). Analytics should cover all the stages of conversion way. The main task of a mobile marketing specialist is to understand all the important aspects of interaction with an app and know the effect from advertising. Continue reading “Mobile app promotion №32. Main efficiency metrics of mobile advertisements”

Mobile app promotion №30. Mobile advertising in video networks

Mobile advertising is remarkable for the fact that various formats are used in it: from trivial static banners to full-screen interactive advertisements. Video is one of the most efficient and popular advertising types. Today we’ll tell you how does video format work and what advertisers and monetizers should know. Continue reading “Mobile app promotion №30. Mobile advertising in video networks”