Posting to friends’ walls and the story of Badoo

Badoo is a dating website, founded in 2006 by Russian businessman Andrei Andreev, the founder of other projects like Mamba and Begun.

He always dreamed of bringing Mamba to an international market, but never quite managed it. Then he created Badoo.

At the moment Badoo is fourth in the world rankings of social networks. The number of network users at the time of writing is about 162 million. 125,000 new users register with Badoo every day. Continue reading “Posting to friends’ walls and the story of Badoo”

How to boost your registration conversion rate using Facebook

Banner ads can be an effective way of generating traffic to your site. If you put a banner advert on an external site, it will lead users to your site. Visitors come to your homepage, take a look around and a small proportion will register on the site. The rest will move on, probably without a second thought.

The average conversion rate of visitors to registered users is pretty low, around 1-3% depending on the industry, but no more.

So how does the process differ when Facebook is involved?  Continue reading “How to boost your registration conversion rate using Facebook”

Keeping imported profiles up-todate or profile synchronization

A user has registered with your site via Facebook, and you have imported information from their Facebook profile to your database. But what if they change their profile? The user may add a new interest, or remove an old one, they may add new friends, or update their reading list. In all of the cases above, the information will only be updated on the user’s Facebook profile. Your site will retain the information that was available when they registered via Facebook. So how can you tell when a user’s profile has been changed and copy the changes? Continue reading “Keeping imported profiles up-todate or profile synchronization”

Importing photos from user´s Facebook albums

We are publishing more and more photos on Facebook because it is so convenient to do so wherever you are in the world and using various devices including computers, smart phones or tablets.

Other sites sometimes want images that have already been posted on Facebook. For example, if a user wants to print some photos, they contact a site which specializes in this and it asks them to upload photos. This requires them to look for pictures on their computer, photo by photo, which can take a lot of time.

The photo-printing site can make this process easier if it creates a function to import photos from Facebook.

Continue reading “Importing photos from user´s Facebook albums”

Sharing links to your site on Facebook

Assuming that your website features cool stuff, such as interesting articles, funny videos, photos, recipes, etc., visitors will want to share this with their friends.

And it’s not just visitors and their friends who benefit from sharing links to your site, you will too. A link to your site will appear on the user´s wall on Facebook, and will therefore be visible to their friends. Continue reading “Sharing links to your site on Facebook”

Enabling users to invite their Facebook friends to your site

So, you already have a website, you have integrated it with Facebook using Facebook Connect. This means that you now also have access to your registered users’ friends. Maybe your users would like to invite their Facebook friends to you site because it is useful, or entertaining — people always want to share a cool site with their friends.

To do this, you can make a function to allow users to invite their friends to your site. Continue reading “Enabling users to invite their Facebook friends to your site”