There aren’t many channels for communication with users: e-mail and push notifications. A user may forget about your service or app. In order to take him/her back, you need to remind about yourself. Earlier it was possible to do with emails only, but now we have pushes as well.
Despite the arrival of mobile platforms, e-mail is still alive and will live for a long time. You should certainly use this channel as it still works and works pretty good. Continue reading “How to increase CTR of your transactional e-mails?”