It’s a widespread situation when businesses that have blogs getting traffic don’t generate a ton of revenue. People are fully concentrated on creating of such a content which will get plenty of traffic. But, unfortunately, the majority of them don’t map their content strategy to buyers’ search intents at various stages in the sales funnel.
Benji Hyam asks you a question: “You want $10k monthly deal sizes for your agency and you’re currently getting leads from companies who can barely afford $1k a month? Or even worse, the prospects you’re getting don’t have revenue. Or you run marketing for a SaaS company and you’re driving a lot of great traffic to your blog, but your traffic doesn’t convert to free trials, or your other funnel goals?”
He suggests creating such a content that will strategically bring leads in at various stages of your sales funnel. Benji Hyam will tell you how they managed to grow their search traffic to more than 12k visitors per month during 6 months at ThinkApps and share the strategy they used to match various stages of the sales funnel (top level awareness, mid-funnel, and low funnel opportunities). Continue reading “How to use “Suggested Search Hack” and get organic visitors by mapping content to the sales funnel”