Churn University will teach you how to grow your SaaS product

It’s a common concern of all SaaS product creators to convert signups into paying clients. In order to reach this particular goal, you should be aware of latest trends, concepts and practices for it. Today we suggest you to get acquainted with an awesome project – Churn University – a resource for people building SaaS businesses. Continue reading “Churn University will teach you how to grow your SaaS product”

9 useful tips on app analytics setup

The majority of modern analytical systems work on the basis of events. An event is any user action in an app fixed by an analytical system. Analysts usually choose the following events:

  • user registration or the first visit
  • app entry
  • payment (virtual or real)

The three events are enough to calculate user retention metrics, activity and monetization, i.e. to answer 80% of analytics questions. But is it enough?

Vasiliy Sabirov answers the burning question in his article. Continue reading “9 useful tips on app analytics setup”

Growth hacks easy to implement

Tom Morkes has written an article for all those who want to increase leads, sales and revenue steadily and firmly.

What’s growth hacking and why do you need it?

A term “Growth hacking” was coined by Sean Ellis in 2010. It means a skill set somewhere in between marketer and engineer, a person who can imagine creative ways to increase and grow business and who have technical

As for a growth hacker, it’s a person who can find opportunities and use them to grow a business (increasing leads, sales, revenue and so on). And a growth hack is a method, process or technique for making the growth happen.

Tom Morkes offers 10 easy but extremely useful growth hacks that can be implemented in 1 hour. Continue reading “Growth hacks easy to implement”

16 startup metric to have a closer look at

Jeff Jordan, Anu Hariharan, Frank Chen, and Preethi Kasireddy consider themselves very lucky to have an opportunity to meet thousands of entrepreneurs every year. Thus, they see various metrics that display health of companies. But there are cases when metrics don’t really display the state of business or people use various interpretations of one and the same metric.

So, the authors have compiled a list of common metrics and the ones that are easy to confuse. It’s true that “good metrics aren’t about raising money from VCs — they’re about running the business in a way where founders know how and why certain things are working (or not) … and can address or adjust accordingly.” Continue reading “16 startup metric to have a closer look at”