6 efficient tips for B2B landing pages

Landing pages serve conversion. It’s totally true if we talk about B2C as sales there are instant and direct. As for B2B, it’s not so fast and click-throughs is a better landing page metric. So, a landing page is an efficient way for a software vendor to generate leads, not to convert sales.

This article presents 6 tips how you can create an effective landing page. Skip one or two of them and you risk to lose your prospects’ trust. Continue reading “6 efficient tips for B2B landing pages”

Carrot Quest Case: HADI-cycles and how to increase project development with their help

Ilya Krasinsky, AppCraft CEO, a team of a Carrot Quest service and IIDF representatives have carried out a workshop in order to increase unit-economy of 5 startups with the help of HADI-cycles.

Dmitry Soldatov of Carrot Quest has published an article on the basis of the workshop. Continue reading “Carrot Quest Case: HADI-cycles and how to increase project development with their help”

Pirate metrics: how to create an email campaign on Dave McClure’s AARRR principle

This article is about a development of trigger emails which will help your clients to go through a sales funnel and become satisfied, interested and paying users.

The letters you’re sending now may not affect conversion. And this article will help you to change the situation. The following plan was inspired by Dave McClure’s model “AARRR: metrics for pirates”. It’s an awesome conceptual scheme which is easy to use. Continue reading “Pirate metrics: how to create an email campaign on Dave McClure’s AARRR principle”