Lars Lofgren is a project manager at KISSmetrics. He likes helping young SaaS-services and he writes for KISSmetrics and his own blog regularly. In this article he offers extremely useful information and we are happy to share it with you. Continue reading “Key metrics for each stage of SaaS-services”
Jim Ross, senior UX architect at Infragistics, considers that nowadays there are many people aware of UX and the importance of understanding users. But still there are myths concerning how to acquire this understanding. And in this article he reveals the truth about user research. Continue reading “10 user research myths”
Looking back on 2015, there are many things to remember in all spheres. As for web design, mobile browsing overtakes desktop. Jerry Cao along with UXPin design team have investigated top trends and how to use their benefits in 2016. Continue reading “10 main web design trends of 2015”
Landing pages serve conversion. It’s totally true if we talk about B2C as sales there are instant and direct. As for B2B, it’s not so fast and click-throughs is a better landing page metric. So, a landing page is an efficient way for a software vendor to generate leads, not to convert sales.
This article presents 6 tips how you can create an effective landing page. Skip one or two of them and you risk to lose your prospects’ trust. Continue reading “6 efficient tips for B2B landing pages”
Dmitry Soldatov of Carrot Quest has published an article on the basis of the workshop. Continue reading “Carrot Quest Case: HADI-cycles and how to increase project development with their help”
Dan Saffer answers a question about main NUI design principles and tells about a very useful website Design Principles FTW. Continue reading “12 main principles of NUI design”
This article is about a development of trigger emails which will help your clients to go through a sales funnel and become satisfied, interested and paying users.
The letters you’re sending now may not affect conversion. And this article will help you to change the situation. The following plan was inspired by Dave McClure’s model “AARRR: metrics for pirates”. It’s an awesome conceptual scheme which is easy to use. Continue reading “Pirate metrics: how to create an email campaign on Dave McClure’s AARRR principle”