Mack Flavelle (Tapstream): it’s getting more difficult to keep users

Ann Lisina has shared an article on changes in user retention during 2014. We couldn’t but make a translation and share it with you.

As the majority of mobile app developers know it’s getting more difficult to keep users every year. Tapstream decided to check this statement. We analysed anonymous data collected by the platform on how our clients get and attract mobile users’ attention. A sharp decrease of user involvement indices in comparison with the previous year has become a surprise even for us. Continue reading “Mack Flavelle (Tapstream): it’s getting more difficult to keep users”

Productivity Pron 2: Zoo for a businessman

I like going to a zoo very much – communication with animals makes us calmer and friendlier. I have a zoo of my own which is always with me wherever I go and whatever I do. The zoo makes me an efficient battle machine which hits targets. Please, meet my animals and maybe you’ll get some for yourself.

Here they are, my adorable ones: a monkey, a dead horse, an elephant and a frog. I’m sorry for the horse, but I really need it. Today I will tell you briefly about every one of them, though, they each deserves a separate article.

How to set up Kanban in Jira for development of your own products on Meetville example

In this note I will tell you what final development process in Jira we’ve come to. I also briefly describe the way we’ve made till the present day. A reader will get ready-made regulations with process description and development rules. Take them and introduce them! Continue reading “How to set up Kanban in Jira for development of your own products on Meetville example”

Kanban in IT (Kanban Development)

We’ve found and translated a great article on Kanban telling about its advantages and main competitors. We can’t but share it with you.

The term Kanban has appeared in Japan due to a widely known in narrow circles Toyota Production System. We’d like more people to learn about this system and its main principles: careful production, constant development, client-orientation, etc. All these principles are described in Taiichi Ohno’s book “Toyota Production System: Beyond Large-Scale Production”. Continue reading “Kanban in IT (Kanban Development)”

How to calculate and increase customer lifetime value

It’s not true that to acquire a customer costs 5-7x more than to keep one. Tommy Walker writes about it because many entrepreneurs reallocate budgets basing on soundbite statistics and end up with a disaster. It’s highly important to analyze your data to establish viable benchmarks and goals.

Walker describes various metrics associated with customer lifetime value and explores how this knowledge can be used to make data driven decisions. Continue reading “How to calculate and increase customer lifetime value”

The best days to launch or promote your iOS app – by category (Q1 2015)

Many people have the following question: What is the best day to launch or promote an app? Hugh Kimura says there’s no definite answer, so we need to consider every category separately. Their Data Science team has carried out an investigation of all the primary iOS categories in order to understand which days are more successful considering downloads and revenue.

It’s essential to understand revenue tendencies because you need to know when to launch in-app purchase promotions. Continue reading “The best days to launch or promote your iOS app – by category (Q1 2015)”

Ideal Customer Profile framework

It’s a must to have a clear definition of your Ideal Customer.

ICP (Ideal Customer Profile) is what defines everything in a SaaS product you build. It concerns functionality, features and even words and emotions you use.

It’s not true that making an Ideal Customer Profile limits you. No. You actually choose your customers, people you want to deal with. But actually, it’s users who choose you in the end.

There are many methods to create an Ideal Customer Profile but Lincoln Murphy has created a framework of his on and wants to share it with you. Continue reading “Ideal Customer Profile framework”