App usage report Q1 2015: how mobile users interact with their apps

App Annie has released a new report “App Usage Report Q1 2015: How Mobile Users Interact With Their Apps”.

It includes 5 key markets (the USA, UK, Germany, Japan and South Korea) and the way people use their mobile devices. The data are received from App Annie Usage Intelligence service. Continue reading “App usage report Q1 2015: how mobile users interact with their apps”

Mobile app promotion №32. Main efficiency metrics of mobile advertisements

Audience analytics is needed for correcting an advertising campaign and an app itself so you could get maximum income from your product in any conditions (even changing ones). Analytics should cover all the stages of conversion way. The main task of a mobile marketing specialist is to understand all the important aspects of interaction with an app and know the effect from advertising. Continue reading “Mobile app promotion №32. Main efficiency metrics of mobile advertisements”