A mobile marketing specialist’s work isn’t finished after an installation. An install isn’t a final goal as new users need to be kept in an app. Today we’ll talk about one attribute of mobile platforms that allows to interact with your users. Continue reading “Mobile app promotion №35. Push-notifications”
App Annie has released a new report “App Usage Report Q1 2015: How Mobile Users Interact With Their Apps”.
It includes 5 key markets (the USA, UK, Germany, Japan and South Korea) and the way people use their mobile devices. The data are received from App Annie Usage Intelligence service. Continue reading “App usage report Q1 2015: how mobile users interact with their apps”
Ryan Gum has carried out an investigation on customer acquisition in order to answer the most important questions:
- What channels should you focus on as a startup?
- Where should you start?
- How to know what channels are the best for you?
Usually a mobile marketing specialist’s work comes to making a user to install an app. What if a publisher or developer would do it? Sounds absurdly but still it’s possible. Today we’ll tell you about it. Continue reading “Mobile app promotion №34. Pre-installations”
It’s so hard to stand out from the crowd in this highly competitive world today. So you should offer something really prominent and remarkable in order for people to notice you. Continue reading “Little Big Details – how to make a loyal user”
Self-education may be a worthy and better alternative to a formal education, be it a second higher education or extension courses.
Why self-education is better? Continue reading “Self-education: 10 secrets of efficiency”
Almost any mobile store has search function. It’s an inseparable tool of stores which helps users to find apps. You can use it in marketing as well for generating traffic. Today we’ll tell you how the search is built and what should a marketing specialist do in order to get users from it. Continue reading “Mobile app promotion №33. Search in app stores”
According to Localytics investigation which refers to a Re/code article, more than ¼ of installed apps are abandoned. Users don’t open them a single time after installation. Continue reading “Users abandon more than ¼ of mobile apps after installation”
Audience analytics is needed for correcting an advertising campaign and an app itself so you could get maximum income from your product in any conditions (even changing ones). Analytics should cover all the stages of conversion way. The main task of a mobile marketing specialist is to understand all the important aspects of interaction with an app and know the effect from advertising. Continue reading “Mobile app promotion №32. Main efficiency metrics of mobile advertisements”