Sometimes there are big disputes in developer teams on choosing a better app design for a store. Even specialists with huge experience make mistakes and make wrong choices. Is there any solution to the problem? Yes, A/B-testing. Today we’ll tell you how to carry it out with minimal expenses. Continue reading “Mobile app promotion №24. App design A/B-testing”
Today we’ll tell you about the ways that help to “launch” the right user reaction. They are called triggers. What are they meant for and how to use them in order to increase income?
Almost any person have the following qualities to some extent: laziness, vanity, greediness and curiosity. Numerous triggers are meant especially for them. Their main goal is to increase income, extend the number of users and get re-posts in social networks. I.e. triggers are peculiar psychological tricks for users. Continue reading “Mobile app promotion №23. Selling triggers”
SensorTower, an analytics tool, has carried out an investigation and found out that weekends is the best time for launching and promoting an app. According to SensorTower’s latest report, Sunday is the best day of the week for for engagement and revenue. Continue reading “There’s no better time for app promotion than weekends”
Matik development director and Agny managing partner Artyom Ovechkin has written a note about the reason why a great many of A/B-tests fail and why it’s necessary to pay more attention to preparation rather than testing itself. Continue reading “Why A/B-test fail and how to avoid it?”
Is it worth trying to outrun everybody right after a release? Not always. Sometimes it’s better to use a special marketing approach and make a warm-up round. Such a tactics is called soft launch. In this article we’ll tell you why is it useful. Continue reading “Mobile app promotion №22. Soft launch”
OneTwoSplit, a team of a service which carries out A/B-testing of mobile metadata, has written an article on how to attract a user’s attention to a service in App Store and Google Play and how to make screenshots so that they show app functionality and “catch” potential clients. Continue reading “Tips on making app screenshots for App Store and Google Play”
Word of mouth is such methods of promotion when it’s not you who advertize an app, but your clients. This approach is very effective due to one reason — people trust more to their friends and acquaintances then to banners, TOPs and reviews. Today we’ll tell you about the main types of viral mechanics which you can and should use while promoting apps. Continue reading “Mobile app promotion №21. Viral mechanics in app promotion”
It’s getting harder and harder to create mobile apps as competition is growing in all the app stores. Install price continues to grow with a threatening speed in mobile and it concerns everybody, especially game developers.
But still, despite the fact that advertising networks are one of the most important channels of getting users in mobile, there are several free services which can help you to show your app to users. Usually the services allow developers to exchange users (downloads) with each other.
You’ll find 10 the most popular resources which will help you to show your games to the world via cross-promo in a large developer community in this article. Continue reading “10 cross-promo tools for mobile game developers”
Market analysis is one of the obligatory types of work before launching an app. Frankly speaking, it’s a spying on competitors. Despite such a name, it can be quite a legal process. It’s necessary so you could predict expenses and income. Here’s a review of the popular tools for analysing competitors. Continue reading “Mobile app promotion №20. Analysing competitors”