Mobile app promotion №23. Selling triggers

Today we’ll tell you about the ways that help to “launch” the right user reaction. They are called triggers. What are they meant for and how to use them in order to increase income?
Almost any person have the following qualities to some extent: laziness, vanity, greediness and curiosity. Numerous triggers are meant especially for them. Their main goal is to increase income, extend the number of users and get re-posts in social networks. I.e. triggers are peculiar psychological tricks for users. Continue reading “Mobile app promotion №23. Selling triggers”

Tips on making app screenshots for App Store and Google Play

OneTwoSplit, a team of a service which carries out A/B-testing of mobile metadata, has written an article on how to attract a user’s attention to a service in App Store and Google Play and how to make screenshots so that they show app functionality and “catch” potential clients. Continue reading “Tips on making app screenshots for App Store and Google Play”

Mobile app promotion №21. Viral mechanics in app promotion

Word of mouth is such methods of promotion when it’s not you who advertize an app, but your clients. This approach is very effective due to one reason — people trust more to their friends and acquaintances then to banners, TOPs and reviews. Today we’ll tell you about the main types of viral mechanics which you can and should use while promoting apps. Continue reading “Mobile app promotion №21. Viral mechanics in app promotion”

10 cross-promo tools for mobile game developers

It’s getting harder and harder to create mobile apps as competition is growing in all the app stores. Install price continues to grow with a threatening speed in mobile and it concerns everybody, especially game developers.

But still, despite the fact that advertising networks are one of the most important channels of getting users in mobile, there are several free services which can help you to show your app to users. Usually the services allow developers to exchange users (downloads) with each other.

You’ll find 10 the most popular resources which will help you to show your games to the world via cross-promo in a large developer community in this article. Continue reading “10 cross-promo tools for mobile game developers”