AppsFlyer company has shared the results of independent investigations. According to them, AppsFlyer has become the leader in user attribution analytics. SourceDNA, Apptopia and MixRank, engaged in investigation of SDK in the apps, have put it on the first place in this sphere. Continue reading “AppsFlyer has become a leader in marketing analytics”
There is a question for almost any developer: expansion on markets of various countries. But it’s not enough to only place an app on a foreign market, you should also localize it. It’s not just a translation, as it may seem, it’s a far more complex process. This article is dedicated to mobile app localization. Continue reading “Mobile app promotion №10. App localization”
It’s difficult to decide what characteristics have determinative meaning in the world of mobile apps and what goals should you set for the apps. Here are the results of our investigation. Continue reading “Mobile metrics: which data should you rely on while developing apps”
PacketZoom is an SDK for speeding up of content upload in mobile apps. It works using a new protocol which transparently processes HTTP enquiries and is able to speed up data uploading by 10 times. Continue reading “PacketZoom speeds up static content”
Mobile advertising is similar to web marketing in many ways. But still it develops on its own principles. For example, they both use banners, though mobile app advertising needs a special approach for creating them. That’s the topic we’ll discuss today. Continue reading “Mobile app promotion №9. Preparing banners”
Push-notifications are a reliable and efficient service for instant transfer of information directly to a user. With the help of OTA technologies push-messages allow to deliver any notifications like remindings, updates and news from the net even when an app isn’t open. Push-messages may contain HTML, images, video or other content. Continue reading “Pushwoosh – service for sending push-notifications”
Startup Gondola has launched Dynamic Pricing Engine. It’s a system for automatic setup of prices for built-in purchases. The engine considers historical and present time data for price balance for each consumer creating a unique targeted price for gamers. Continue reading “Gondola changes prices for IAP with the help of Dynamic Pricing Engine”
Today we will share with you our experience of how to create a video for App Store page. What can a developer do? What can you outsource? What features would be better to refuse from?
A video in an app description is arranged on the place of the first screenshot and in App Store search it’s on the most visible place.
You can choose any frame you want for the preview. It’s possible to upload the video and screenshots only while updating. You can upload different videos for various devices, but you can’t localize them yet: only one video for all the languages. We hope that they’ll eliminate this injustice some time. Continue reading “How to make a great video for an app page in App Store”
The first advertising channel which any startupper think of is contextual advertising, for example, Google AdWords.
Yes, it’s quite expensive in many niches which are overloaded with competitors. The price of attracting 1 paid user (CAC) for dating, for example, is 200$.
Here are the calculations. Continue reading “How to setup your first Google AdWords Campaign”
While promoting an app it’s necessary to pay attention to a landing page. It’s a peculiar bridge between web and mobile app environment. You should direct to it all the traffic collected in the internet. Let’s discuss it in a more detailed way. Continue reading “Mobile app promotion №8. Creation of a landing page”