Helpful Hints to Draft a Statement of Work Like a Pro

Among many documents that are necessary for product managers’ daily work, a statement of work (SOW) is one of the most important and fundamental.

It’s rather simple: a poorly planned statement of work is doomed to failure of the whole project, while efforts spent on careful preparation of a detailed SOW are the guarantee of the overall success of the team. Any experienced product manager will confirm that PM documents are as crucial in management as team collaboration and professional product management tools. Continue reading “Helpful Hints to Draft a Statement of Work Like a Pro”

8 services for conducting user researches

Anton Sukharev, Shopnetic product manager, has compiled a list of services which help to conduct user researches – with prices and main peculiarities. We can’t but share the translation of the article with you.

If you’ve read “Big list of must have tools for every product manager”, you probably know that I’d announced a publication of suchlike lists. So, here you’ll find services for conducting researches. Continue reading “8 services for conducting user researches”

10 tips on enhancing your app UX

Investigations show that investments in UX result in a decrease of user acquisition price, technical support expenditures and guarantee improvement in keeping users.

Kseniya believes that each dollar invested in UX, turns into 100 dollars. Which is a stunning 9,900% ROI.

That’s why it’s extremely important to pay attention to experience of interaction with users.

UX is a mixture of good design and user understanding.

Actually, organic growth depends on the quality of interaction experience. In order to help you get happy users, Nidhi Shah from Arkanea has gathered the most widespread mistakes in usability and advice on how to solve them. Continue reading “10 tips on enhancing your app UX”

Churn University will teach you how to grow your SaaS product

It’s a common concern of all SaaS product creators to convert signups into paying clients. In order to reach this particular goal, you should be aware of latest trends, concepts and practices for it. Today we suggest you to get acquainted with an awesome project – Churn University – a resource for people building SaaS businesses. Continue reading “Churn University will teach you how to grow your SaaS product”

9 useful tips on app analytics setup

The majority of modern analytical systems work on the basis of events. An event is any user action in an app fixed by an analytical system. Analysts usually choose the following events:

  • user registration or the first visit
  • app entry
  • payment (virtual or real)

The three events are enough to calculate user retention metrics, activity and monetization, i.e. to answer 80% of analytics questions. But is it enough?

Vasiliy Sabirov answers the burning question in his article. Continue reading “9 useful tips on app analytics setup”